The Tipping Point by Malcom Gladwell

Gladwell identifies a three-point formula for creating a word of mouth epidemic: ‘The Law of the Few’, ‘the Stickiness Factor’ and ‘the Power of Context’.

‘The Law of the Few’ introduces us to the concept that the opinions of 10% of any target market will drive the buying behaviour of the other 90%.

A great primer has been written by Paul Marsden: The Two Minute Tipping Point 

This entry was posted on Monday, August 13th, 2007 at 8:54 pm and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.