Google.co.uk users get an option Google.com users don’t when searching. That is to restrict their search query to ‘Pages from the UK’.

I never use it myself, but I came across a Hitwise article that mentions that 14% of UK Google searches have the option selected. So, if you operate in the UK and your site doesn’t appear under a ‘Pages from the UK’ query, you could be missing out.

I just bought the domain Undelete Files to play with the Google exact match domain bonus and see if a lite site can outrank some heavy weight competition for the target keywords with just a few links.

I will post updates here soon.