Proving Advocacy Drives Growth
Tuesday, August 14th, 2007A paper by the London School of Economics proves the economics of buzz. Brand advocacy really does drive growth.
A paper by the London School of Economics proves the economics of buzz. Brand advocacy really does drive growth.
Printing is a 500 year old business, but Moo have managed to make their products “seem like more than just ink and paper”. Business Week recently wrote about how Moo have carved themselves a niche in this competitive arena.
An interview with Richard Moross and Stefan Magdalinski is over at Vitamin.
I head up SEO, PPC and analytics at an award winning digital agency known as Head London.
We are constantly launching new websites to try out various marketing techniques, and if I stumble across anything interesting, I'll be sure to publish it here!
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