Archive for the ‘Branding’ Category

Proving Advocacy Drives Growth

Tuesday, August 14th, 2007

A paper by the London School of Economics proves the economics of buzz.  Brand advocacy really does drive growth.

Moo.com: Re-inventing a 500 Year Old Business

Monday, August 13th, 2007

Printing is a 500 year old business, but Moo have managed to make their products “seem like more than just ink and paper”. Business Week recently wrote about how Moo have carved themselves a niche in this competitive arena.

An interview with Richard Moross and Stefan Magdalinski is over at Vitamin.