August 14th, 2007
Proving Advocacy Drives Growth
A paper by the London School of Economics proves the economics of buzz. Brand advocacy really does drive growth.
August 13th, 2007
Moo.com: Re-inventing a 500 Year Old Business
Printing is a 500 year old business, but Moo have managed to make their products “seem like more than just ink and paper”. Business Week recently wrote about how Moo have carved themselves a niche in this competitive arena.
An interview with Richard Moross and Stefan Magdalinski is over at Vitamin.
August 13th, 2007
The Tipping Point by Malcom Gladwell
Gladwell identifies a three-point formula for creating a word of mouth epidemic: ‘The Law of the Few’, ‘the Stickiness Factor’ and ‘the Power of Context’.
‘The Law of the Few’ introduces us to the concept that the opinions of 10% of any target market will drive the buying behaviour of the other 90%.
A great primer has been written by Paul Marsden: The Two Minute Tipping Point
